1007 Data Analyst

Location: San Roman, CA, United States
Date Posted: 10-30-2018
Data Analyst
San Ramon, CA
Digital Analytics/Tagging Implementation Specialist ready to dig in and help realize the potential of event-level consumer data by defining and implementing Google Analytics 360 (GA 360) tracking and dashboards. 
Technical skills:
  • Google Analytics, GA 360, Google Tag Manager, Building custom reports and dashboards
  • SQL and Tableau will be a plus
  • Knowledge of other analytics tools and software will be a plus
·         4 years’ experience in digital marketing analytics is a must
·         Plan, execute & maintain analytics & tagging platform integrations with Google analytics
·         Analyze a website's key performance metrics and competitive trending
·         Create forecasts using operational and statistical tools and models
·         Direct queries and analyzing databases and logs to produce daily, weekly and monthly reports
·         Make recommendations regarding process improvements and helping develop performance policies and procedures
·         Collaborate with business and technology teams to define consistent tracking taxonomies to capture consumer behavior across the client website properties and mobile app, emails, digital media, etc.
·         Understand and gather business requirements for analytics data gathering, guiding the business on collection best practices
·         Convert the business requirements into detailed analytics requirements that follow the defined tracking guidelines
·         Collaborate with site developers to modify and improve the data layer to improve analytics
·         Define and implement tracking using Google Tag Manager
·         Build Reports and Dashboards on Google Analytics and GA 360
·         Successfully engage in acceptance testing and troubleshooting for analytics
·         Work closely with internal teams to develop pre-project measurement plans and post- project reporting
·         Manage 3rd party pixel request from agency partners and implement tagging as needed
·         Knowledge of Ad campaign platforms is a Plus
·         Should be comfortable working independently with minimal supervision and able to handle the meetings, capture business requirements and follow project management procedures to deliver
·         Excellent written and verbal communication skills
Shagun Sachdeva
Senior Technical Recruiter
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