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Search Engine Optimization(SEO) Analyst

NYC, NY
Role: Search Engine Optimization(SEO) Analyst
Location: 3409-G-LLC: 4th Floor, 1155 Avenue, NY
Duration: 12+ Months
Interview Mode: Webx
  
Job Description

Editorial and content strategy team: Senior manager – manufacturing
 
o Working with our integrated marketing leads, portfolio marketing leads, and subject-matter experts (SMEs), build and manage the content strategy and editorial calendar that support the go-to-market plans for our manufacturing team
o Define the themes for the manufacturing sector in line with Genpact’s overarching messaging framework
o Lead by example in upholding our tone of voice and writing style. Help train the business in our style of communication
Create engaging content
o Execute your editorial calendar with portfolio marketing, Genpact Studios, integrated marketing, and communications teams:
• Write and/or manage thought leadership with third parties, external writers, editors, and designers
• Edit contributions from the business to reflect Genpact messaging and tone of voice – written, presentations, etc
• Script, storyboard, and work with agencies to create animations/talking head/manifesto videos. Storyboard and work with designers on infographics and interactive content
• Create copy for integrated marketing campaigns, including email copy, social media posts, digital ads, and event abstracts/presentations
• Provide messaging, content, and discussion points for events
• Find stories and strong messages from survey data/secondary research to turn into thought leadership
• Ensure compliance with brand, tone of voice, writing style, and messaging
• Repurpose existing content to engage different target audiences
• Support sales enablement activities
Analyze and act
o Review and act on content performance data to improve future thought leadership and achieve greater engagement with our target audiences
 
We need you to have:
• Excellent command of English, strong writing skills, and experience in B2B communications (in-house or agency), freelance writer, journalist, brand, industry business analyst, or management consulting
• Experience of working in marketing teams and with content marketing. The ability to plan and create content that builds awareness or generates demand (including outbound, inbound, events, sales enablement, etc)
• A good understanding of the manufacturing sector. Ideally a solid grasp of business processes and the role of digital transformation
• Experience in B2B communications (in-house or agency), freelance writer, journalist, brand, industry business analyst, or management consulting
• An expert in writing and editing content for senior audiences using multiple sources (interviews, research, presentations, etc)
• Knowledge of engaging content formats. Interactive content in particular
• Good stakeholder management, especially with senior business partners and clients, and collaboration skills across a global marketing team
• Strong copywriting skills, for email campaigns, webpages/landing pages, brochures, social media
• Robust editing skills to turn content written by the business/subject-matter experts into quality thought leadership
• Ability to demonstrate the value and impact of content marketing/engagement through metrics
• Skilled in storyboarding and editing visual content like videos, infographics, presentations, etc.
• Ability to research and gather reliable data and information to use in content
• Inquisitive, analytical (data-driven), logical, structured and self-accountable
• Intellectually curious, creative, and market oriented
• Strong project management and coordination skills
• Ability to communicate effectively across cultures
• Attention to detail
 
And any of the below would be great too:
• Knowledge of SEO, writing for SEO, and writing paid search ads
• Proficient in using social and online channels for promoting thought leadership and our SMEs
• Experience in engaging the sales force to use and promote content
 
 
 
 
Regards,

Rahul Yadav
(408) 560-3956
rahul@reqroute.com

 
Companies across U.S. have engaged ReqRoute, Inc to deliver skilled, dedicated IT professionals. Recruiting is our passion and we support Fortune 1000 companies with their hiring needs. We always seek to deliver competitive and sought-after career opportunities to our potential consultants and employees. We invite you to review the position requirements and apply today if your skills match our needs.  
 
ReqRoute, Inc is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, disability, military status, national origin or any other characteristic protected under federal, state, or applicable local law. (www.reqroute.com)

 

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